Creative Strategy Manager
Master the management of entertainment video projects
Admission
Min. 3 years of higher education + competitive examination
Admission in 1st or 2nd year
LENGHT
2
Years
Double Degree
Title RNCP niv.7
Master Grande École
Rhythm
1st year: full-time
2nd year: alternating or full-time (depending on campus)
Campuses
Excelia Business School Paris Cachan
then
ISART Paris or Nice
Training
Training Manager Creative Strategy / Producer
ISART and Excelia Business School offer a unique Master’s degree in France, combining management expertise and creative innovation.
The Mastère Manager de la stratégie créative offers a two-year course focusing on marketing, communication and management applied to video games.
Based on real cases from the video game industry, renowned for its creativity, the program develops skills in creative strategy, from the idea to the publishing of the video game product.
Students learn how to manage multi-disciplinary video game development teams, monitor the progress of projects and their performance with the public, and design the editorial and marketing strategy for the product’s launch.
Through projects, a final year project and practical experience in a company, they master the entire process of creating and marketing a digital product.
Students are prepared to define strategic product and market orientations, master the production chain (from ideation to marketing) and collaborate effectively in a variety of professional contexts in the video game and innovative digital product sectors.
Master's strengths
- Innovative training to acquire dual skills in project management & creative strategy
- Combines the unique expertise of ISART and Excelia Business School
- Practical, project-based teaching
- Access to ISART & Excelia Business School professional and alumni networks
- Double diploma at the end of the two-year Master’s program: Titre RNCP niv.7 (ISART) – Grade de Master Grande École (Excelia Business School)
Campuses - program languages - rhythm
- 1st year: courses take place on the Excelia Business School Paris Cachan campus, in French and on a full-time basis
- 2nd year: courses take place at ISART Paris, in French and on an alternating rhythm, or at ISART Nice, in English and on a full-time basis
Entrance requirements for the Creative Strategy Manager course
A minimum of 3 years’ higher education is required to enter the Master’s program. Candidates undergoing professional retraining are also welcome.
The entrance exams consist of a portfolio, an interview and written tests.
It is possible to enter :
- the 1st year at Excelia Business School Paris Cachan (and prepare for the ISART / Excelia Business School double diploma)
- the 2nd year directly at ISART Paris or Nice (and prepare for the ISART diploma)
Pedagogy
Skills acquired
- Design the product strategy for a video-game or innovative project
- Manage the production of a video-game or innovative project
- Manage the production of a video-game or innovative project
- Develop the marketing of a video game or innovative product
Pedagogical objectives
Acquire the managerial and methodological skills needed to support a development team in the production of a video game and coordinate the various parties involved:
- Master the video game production chain, from the initial idea (pitch, concept) to final commercialization (date, marketing, communication, monetization, financing).
- Master all production phases: concept, pre-production, production, debugging, etc.
Teaching aids
- Theoretical and practical teaching: lectures, applied exercises, practical work, tutorials
- Project production: monitoring and supervision by teachers during the completion of projects (year-long project, final year project)
Assessment procedures
- Continuous assessment (case studies, simulations, presentations, demonstrations)
- Project presentations (year-long project, final year project) before a school jury or a professional jury
- Written and oral assessments in English
- Writing and presentation of a professional experience report
Internships & Work-study
- 1st year: full-time internship
- 2nd year on the ISART Paris campus: alternating internship or work-study contract OR ful-time internship on the ISART Nice campus
Degree
At the end of the two-year Master’s program, students obtain a double diploma:
- RNCP level 7 “Manager in Creative Strategy/Producer”, awarded by ISART Digital
- Level 7 Master’s degree from the Grande École Program, awarded by Excelia Business School
Students who enter the M2 program directly are awarded :
- The RNCP level 7 title “Manager in Creative Strategy/Producer”, awarded by ISART Digital.
These qualifications are subject to results.
Program
PROJECT-BASED TEACHING
Specialization
Expertise
Career
Job opportunities
The Master’s degree in Creative Strategy Management opens the way to a wide range of professions, in sectors requiring creativity, gamification and digital: video games, banking, healthcare, education, associations, events…
The various professions cover every stage in the creation and marketing of a product: Ideation/Production/Editing:
Associate Producer | Producer, Line Producer | Liveops Producer | Product Owner | Product Manager | Business Manager | Publishing Producer | Entrepreneur
Alumni success
More
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